Analytic Services

CAC Group's Analytic Services are quite extensive and constantly evolving to meet the ever-changing and diverse marketing challenges that corporations face today. From contact strategy, optimization and channel rationalization to media optimization and insightful customer segmentation, our proprietary processes of analytics, modeling and segmentation strategies ensure for in-depth exploration in understanding linkages between data elements and your customer’s behavior.

Throughout the process, our meticulous quality control procedures and project planning ensure that the delivery of analytical work is not only on-target with respect to data availability, but also in line with your organizational goals and objectives.

While we offer a variety of Analytic Services, the following are key services we provide.

Insight Development

CAC Group analyzes all available customer information that ultimately delivers complete profiles and recommendations for differential marketing treatments. This helps you establish and define relationship management priorities and strategies which drive the greatest incremental value. Our comprehensive process includes analyzing internal and external sources including product purchasing behaviors, value, demographics and attitudes derived from custom primary research. This information can be used to develop unique customer dimensions, which provide key insights such as lifestage, market basket and lifetime value, different aspects of the relationships that your customers have with your organization. These dimensions can be used for versioning communications as well as customizing the service experience. Many times, we evaluate customer similarities across all dimensions resulting in customer segments that are useful for business planning and tracking behavior.

Customer Valuation

From communicating with Wall Street to identifying customer-marketing opportunities, CAC Group understands the critical nature of Customer Valuation. Whether it’s future, lifetime, or potential value of your customers, we work closely with you to determine the correct valuation calculations. We utilize Activity-Based Costing methods to assist in this process and provide you with a relevant assessment of each customer’s value that will help you better understand current and future cash flow from each customer. We’ll also identify key insights into characteristics of your high-value customers as well as deliver comprehensive profiles of customers in different value-tiers that can be used to determine appropriate marketing investments at a customer level.

Statistical Modeling

CAC Group is known for its industry-leading statistical services. We deliver the highest-quality descriptive and predictive analysis available with strategic and tactical insights that ensure the maximum level of efficiency and productivity in marketing investments. CAC Group uses traditional statistical procedures including linear and logistic regression modeling, hazard modeling, discriminant analysis and cluster analysis. In addition we also leverage our leading edge tools to address more complex marketing issues such as our proprietary incremental value modeling and constrained optimization.